Xtrim - "Love In Amorfinos"

Paradais DDB

Paradais DDB Guayaquil, Ecuador

1174

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Xtrim
Länder: Ecuador

Werbende: Xtrim

Titel	Love In Amorfinos
Titel (Originalsprache)	Amor en Amorfinos
Agentur	Paradais DDB
Kampagne	Love In Amorfinos
Werbende	Xtrim
Marke	Xtrim
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 5
Geschäftsbereich	Mobilfunk, WAP
Philosophie	Xtrim, the Ecuadorian brand dedicated to entertainment through different digital platforms, presents its case "Love in Amorfinos", developed by Paradais DDB, in order to communicate the launch of its new content platform focused on music and audiovisuals exclusively for Ecuadorian artists and collaborating to promote a great cultural change in the country. Amorfinos are a musical genre based on an ancient poetic tradition created in the countryside of Ecuador, in which a man and a woman declare their love for each other. Since their creation over 150 years ago, these songs have only been for heterosexual couples, leaving other types of love aside. Amorfinos are recognized as Ecuador's intangible cultural heritage and are taught in all schools in the country. Together with Grupo Manchecaña and members of the LGBTIQ+ community, Paradais DDB created the first amorfinos for same-sex couples for Xtrim. With well-known local artists and the composition of two musical themes, the set of songs were released on social networks, radio stations across the country, and various digital platforms. In a short time, they became anthems for the community and represented a cultural milestone for the country. In less than a month, more than 4 million were achieved in Free Press, more than 5,000 duets on Tik-Tok, and for several weeks they were the most requested songs on radio stations throughout Ecuador and reached #3 spot on the music charts.
Medientyp	Case Study
Länge	126 seconds
Werbeleiter	María del Carmen Buenaventura
Kreativvorstand	Agustín Febres-Cordero
Leiter Strategie	Ricardo Medina
General Creative Director	Lupas Celis
Creative Director	José Serrano
Creative Director	José Reinoso
Art Director	Daniel Gabela
Planning Director	Solange Romo
Etatdirektor	Maria José Pástor
Texter	Eduardo Hernández
Texter	Gabriela Ortíz
Texter	Yamir Zuñiga
Grafik-Designer	Arianna Correia
Grafik-Designer	Ana Cornejo
Grafik-Designer	Camila Rojas
Grafik-Designer	Sebastián Pulla
Content Manager	Emilia Briones
Content Manager	Juergen Peñaherrera
Audiovisual Producer	Christopher Valdiviezo
Account Executive	Cynthia Armijos
Account Executive	Denisse Briones
Account Executive	Juan Sebastian Endara
Produktionsfirma	Levector - Ideas in Motion