Ministry of Health of Panama and UNFPA - "Discover What You Inhale"

McCann Panama

McCann Panama Panama 5, Panama

1212

Titel	Discover What You Inhale
Agentur	McCann Panama
Kampagne	Discover What You Inhale
Werbende	Ministry of Health of Panama and UNFPA
Marke	Ministry of Health of Panama and UNFPA
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 11
Geschäftsbereich	Öffentliche Sicherheit & Gesundheit
Philosophie	The Ministry of Health of Panama and the United Nations Population Fund launched a campaign against the consumption of "Vape" or electronic cigarettes. In Panama, the National Non-Smoking Day is celebrated on November 25, and within the framework of these activities, McCann Panama initiated a campaign revealing the poisonous components of the Vape, which are found in products unfit for human consumption. MINSA wants young people to understand that electronic cigarette vapor contains particles of ethylene glycol, diethylene glycol, propylene glycol, nitrosamines, chromium and nickel, among other toxic inputs. For this reason, McCann Panama was convened to create this campaign at the national level, which will air on Social Networks, TV and Outdoors.
Medientyp	Fernsehen
Länge	99 seconds
Werbeleiter	Norma Astudillo
Chief Executive Officer (CEO)	Patricia García
Creative Vice President	Omar Polo
Business VP	Camilo Giraldo
Art Director	Ernesto Lara
Art Director	Olenky Rosales
Creative Copywriter	Claudia Montenegro
Creative Copywriter	Juan Grimas
Strategist	Marielle Chapman
Content	Liz Peralta
Kundenbetreuer	Maria Della Togna
Produktion	Othmell Rodriguez
Produktionsfirma	Latido Productions
Regisseur	Daniel Isaac