| Titel | Fire Alarm |
| Agentur | Mohallem/Artplan |
| Kampagne | Calligraphy Collection |
| Werbende | DJ&AS Comunicação e Editora |
| Marke | Calligraphy Collection |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 4 |
| Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
| Slogan | At least your kid’s handwriting can be cute. |
| Philosophie | Chalkboard: "I'll never pull the fire alarm again just to stop a class." At least your kid’s handwriting can be cute. Callygraphy Collection DJ&AS. |
| Medientyp | Zeitschriftenanzeige |
| Digitale Retuschierung | Ariê Magalhães |
| Typograf | André Batista |
| Fotograf | Marcos Lopes |
| Texter | Rodrigo Resende |
| Art Director | André Batista |
| Creative Director | Marcus Kawamura |
| Creative Director | Eugênio Mohallem |