ING Bank Česká Republika - "Retirement goals"

McCann Prague

McCann Prague Praha, Tschechien

5328

Marke: ING Bank Česká Republika
Länder: Tschechien

Werbende: ING Bank

Titel	Retirement goals
Agentur	McCann Prague
Kampagne	Retirement Goals
Werbende	ING Bank
Marke	ING Bank Česká Republika
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 6
Geschäftsbereich	Bankwesen, Finanzen, Recht & Versicherung
Philosophie	Through this campaign we visualize the everyday lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life.
Problem	ING doesn’t like to be just a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want effortlessly and pain free
Medientyp	Fernsehen
Länge	20 seconds
Produktionsfirma	Armada Films
Art Director	Hayley Smith
Art Director	Jiří Horut
Group Creative Director	Jiří Horut
Chief Creative Officer	Razvan Capanescu
Texter	Aidan Whitley
Texter	Aleš Brichta
Regisseur	Robert Nylund
Direktor Fotografie	Martin Matiášek
Herstellungsleiter	Petr Slavik
Produzent	Christian Zethner
Produzent	Filip Sirový
Etatdirektor	Jaroslav Malina
Etatdirektor	Hana Prokopová
Kundenbetreuer	Eliška Menclová
Cutter	Lenka Hojková
Pr Officer	Alice Reindlová
Post-production	RUR
Head of Media Production	Jitka Baldwin
Audio-Postproduktion	Soundsquare