Titel | Cross Collection |
Agentur | Soko |
Kampagne | Cross Collection |
Werbende | AMARO |
Marke | AMARO |
Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 6 |
Geschäftsbereich | Kleidung |
Story | Players of Animal Crossing: New Horizons, game that has become a phenomenon in times of social isolation - especially among fashionistas and fashion consumers, will have the chance to see their avatars' outfits come to life through AMARO. Starting this week, Mara, the brand's virtual model, will be in the game interacting with other players in search of exclusive outfits, which will be part of the next capsule collection. With this collaborative punch, 'Cross Collection' promises to sew together virtual reality and the real world and is expected to be launched in the second semester. |
Philosophie | The Cross Collection arose from the desire to produce a collection that expressed the purpose of AMARO from the setting of social distancing, and that was, at the same time, aligned with the cultural and market movements noticed in this context. SOKO signs the creative direction of this action. The idea arose from the mapping of global trends and data on consumption habits of the female public in Brazil, such as the increasing numbers of Animal Crossing players in the country in the last three months and the movement made it a phenomenon among fashionistas, who found in the game an opportunity to parade outfits during social isolation, even while staying at home. |
Medientyp | Produktdesign/Entwicklung |
Länge | |
Mehr Informationen | https://www.instagram.com/amarocrosscollection/ |
Creative Director | Luciana Cardoso |
Head of Marketing | Denise Door |
Operations | Flavia Penereiro |
Public Relations | Camila Assreuy |
Social Media Lead | Marcelo Cidral |
Gründer | Felipe Simi |
Head of Creative Data | Felipe Simi |
Executive Creative Director | Rafael Caldeira |
Creative Data Lead | Rafael Alves |
Creative Data | Isabela Marangoni |
Art Director | Mildredy Ventorin |
Art Director | Juan Portilla |
Designer | Maltchique |
Art Director and Motion | Lucas Ramos |
Texter | Ayslan Monteiro |
Data Scientist | Teca Barros |
Gamer | Ikaro Cavalcante |
Head of Operation | Brisa Vicente |
Etatdirektor | José Brites |
Operations Lead | Brenda Colautti |
Gründer | Pedro Tourinho |
Head of Media & Influence | Pedro Tourinho |
PR Director | Ana Carolina Chaves |
Broadcaster | Lina Mancuso |