Final Art Work
at
absolut digital 2.0 GmbH
| Titel | #ShowUsEqual (Film) |
| Brief | 90% of sports media coverage is for male athletes, only 10% is for females – what a sad statistic. Sad, but still a statistic – abstract numbers in a dry bar chart. So, to really grab the attention of the community and the ones responsible for the unequal representation – the media – we turned those figures into a more striking and engaging visualization: two socks being worn at uneven heights, which represents the statistic in a distinctive and sports-related way. The sports socks, in two different colors, represent the unequal bars in a chart and can be turned into a symbol of inequality by everyone. We started a movement with this easy gesture, supported by an engaging hashtag: #ShowUsEqual.And the outcome knocked our socks off! With 4.000€ budget we generated 2.8 million impressions on Instagram and around 25 times more comments on the DOSB Instagram channel than the previous average. |
| Agentur | Accenture Song (formerly Kolle Rebbe) |
| Kampagne | #SHOWUSEQUAL |
| Werbende | Deutscher Olympischer SportBund |
| Marke | DOSB |
| Posted | November 2022 |
| Geschäftsbereich | Kultur, Freizeit & Sport |
| Story | With the initiative, we turned a startling statistic into a wearable statement, with a simple but eye-catching symbol that was quick for anyone to mimic and easy to share on social channels: A pair of uneven socks that activated athletes and influencers to join forces with the DOSB and Team Germany to make a statement against injustice in sports. |
| Medientyp | Interaktiv |
| Head of Marketing | Florian Frank |
| Head of Digital Communications | Jens Behler |
| Executive Creative Director | Stefan Wübbe |
| Group Creative Lead | Christoph Bielefeldt |
| Group Creative Lead | Marco Obermann |
| Account Supervisor | Jan Vierig |
| Kundenbetreuer | André Tiedemann |
| Art Director | Jenne Genser |
| Art Director | Marcus Gackstetter |
| Art Director | Natasha Pramanik |
| Texter | Fabian Rößler |
| Texter | Tim Bolte |
| Texter | Erik Baeßmann |
| Texter | Jule Fuhrmann |
| Produktionsmanager | Lore Glander |
| Produktionsmanager | Martin Luhe |
| Final Art Work | Ralf Seelig |
| Production / Account Manager | Marco Cordes |
| Produktionsfirma | RTS Scholz |
| Photographer / Retoucher | Tobias Schlieperskötter |
| Agency Producer | Jan-Ole Brendel |
| Cutter | Alexander Seipel |
| Sounddesigner | Klaas Nocken |
| Speaker | Ella Schreiber |
| Texter | DANIEL GUIU |
| Art Director | Cristina de Blas |
| Art Director | Andy Cruz |
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