N/A - "Irish Lady Products (15)"

TBWA\Dublin

TBWA\Dublin Dublin, Irland

2369

Titel	Irish Lady Products (15)
Agentur	TBWA\Dublin
Kampagne	Irish Lady Products
Werbende	N/A
Marke	N/A
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 8
Geschäftsbereich	Damenhygiene
Story	In response to Advertising Standards Authority of Ireland’s recent decision to pull Tampax’s ‘Tampons & Tea’ advert from Irish television, TBWA\Dublin has created its own brand of ‘Irish Lady Products’, in light of the complaints made by members of the public. The Tampax ad, which features a talk show host giving instructions on the correct way to insert a tampon, received 84 complaints. As a result, the ASAI pulled the advert on the grounds it had caused ‘widespread offence’. TBWA\Dublin’s response advert for ‘Irish Lady Products’ features a parody tampon pack with warnings that the product may cause ‘pearl clutching and disapproving glances’. The idea came from a frank video chat discussion among staff about the ASAI decision and what it says about the treatment and censorship of women in Ireland.
Medientyp	Internet-Film
Länge	14 seconds
Kundenbetreuer	Aoife McCarthy
Creative Director	Dillon Elliott
Creative Director	Clayton Homer
Art Director	Conor Marron
Texter	Matthew Moss
Texter	Blaise Hoban
Texter	Kerry Mahony
Social Media Expert	Amy Tumelty
Texter	Kerry Mahony
Agentur Content-Produzent	Amy Tumelty
Motion Graphics Designer	Mark Murray