Titel | Thank You For Wearing A Mask In Store |
Agentur | Iris Worldwide |
Kampagne | Thank You For Wearing A Mask In Store |
Werbende | Starbucks Corporation |
Marke | Starbucks |
Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 8 |
Geschäftsbereich | Kaffee, Tee, Kakao |
Story | With masks becoming mandatory to wear in UK retail spaces, we saw a proactive opportunity for Starbucks UK to position mask-wearing as an altruistic, community-focused act. Starbucks is famous for writing customers’ names on cups. So we played into this with a self-deprecating visual, posted on their Instagram and Facebook channels, that showed the even greater challenge baristas face, thanks to customers wearing their masks. |
Medientyp | Social Media |
Creative Teammitglied | Eli Vasiliou |
Kaufmännischer Geschäftsführer | Elisha Pearce |
Designer | Ryan Mitchell |
Filmproduzent/Produzent | Laura McFarlane |
Social Media Team | Tom Langan |
Social Media Team | Sophie Tyler |