| Titel | Sound of Spending (83s) |
| Agentur | Zulu Alpha Kilo |
| Kampagne | Sound of Spending |
| Werbende | Interac |
| Marke | Interac |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 8 |
| Produkt | Interac |
| Geschäftsbereich | Bankwesen, Finanzen, Recht & Versicherung |
| Story | Approximately 15 million Canadians live beyond their means. Interac, a Canadian leader in financial services, wanted to engage a nation disinterested in thinking about their finances. Using the medium everyone can connect with, music, we created The Sound of Spending, a digital tool that converts spending data into a song. The tool allows the user to hear the sound of their own personal spending, or the spending of the entire nation. Interac mapped millions of transactions across the past year to a soundwave, so that everyone can listen to Canada’s economic recovery since the pandemic. |
| Medientyp | Case Study |
| Länge | |
| Chief Creative Officer | Zak Mroueh |
| Executive Creative Director | Wain Choi |
| Art Director | Michael Romaniuk |
| Texter | Marco Buchar |
| Designer | Damian Simev |
| Designer | Brian Banton |
| Designer | Zoe Kim |
| Kreative Technologie | Jake Edwards |
| Kundenbetreuer | Alyssa Guttman |
| Kundenbetreuer | Kara Oddi |
| Kundenbetreuer | Risa Kastelic |
| Planning Team | Sean Bell |
| Planning Team | Spencer MacEachern |
| Werbeleiter | Andrea Danovitch |
| Werbeleiter | Matt Houghton |
| Werbeleiter | Meghan Jeffery |
| Werbeleiter | Rachel Kellogg |
| Werbeleiter | Chingtien Chang |
| Medienagentur | Media Experts |
| Medienmanager | Rachel Schmidt |
| Medienmanager | Latoya Taylor |
| Medienmanager | MacKenzie McNevin |
| Medienmanager | Keaton Dale |
| Firmen-Kommunikationsmanager | Samantha Kay |
| Firmen-Kommunikationsmanager | Geetika Kher |
| Filmproduzent/Produzent | Ece Inan |
| Filmproduzent/Produzent | Greg Hennessy |
| Filmproduzent/Produzent | Adam Palmer |
| Filmproduzent/Produzent | Lauren Schell |
| Produktionsfirma | Zulubot |
| Regisseur | Barbara Shearer |
| Post-Produktion | Zulubot |
| Cutter | Mallory Robbins |
| Mixer | Noah Mroueh |
| Oso Audio | |
| Audioingenieur | Daenen Bramberger |
| Interactive Artist | Andrew Martin |
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