Head of Brand Experience
at
Cheil Middle East and Africa
Dubai, Vereinigte Arabische Emirate
Aligning with Worldcup happening in Qatar in 2022, Samsung, not the official sponsor is taking this opportunity to launch the experiential pop up focusing on soccer+devices USPs. Breaking from the usual sales oriented pop ups, this one took a different turn focusing on how Galaxy Z series can be the enabler in your daily life.