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Piero Roncall
Piero Roncall
Associate Creative Director at ( anónimo )
CDMX, Mexiko
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TitelThis passion knows no gender
Agentur
Kampagne This passion knows no gender
Werbende Backus
Marke Cristal
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 4
Geschäftsbereich Bier, Cidre
Philosophie To support the Peruvian Women's Football Team and increase its fan base, Fahrenheit DDB and Cristal, the beer brand that is the official sponsor of the national football team; created the campaign "This passion knows no gender". The campaign is composed of several pieces that play with the homonyms. Edison Flores is one of the best football players in Perú. These pieces are based on audio, as prejudice is visual. In this case, in the middle of the narration of recent football matches, in which everyone believes or assumes that they are listening to a play by Edison Flores, it is revealed that it is Scarleth Flores who makes the extraordinary play that can be heard.
Medientyp Interaktiv
Länge
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Partner/CCO
Partner/General Brand Director
Executive Creative Director
Creative Copywriter
Art Director
Innovation Manager
Projektmanager
Production and Content General Manager
Agency Executive Producer
Direktor Digital
Planning General Manager
Research Planner
Social Media Manager
Community Manager
Produktionsfirma
Regisseur
Executive Producer
Assistant director and executive producer
Direktor Fotografie
1st AC
2nd AC
Field producer
Produktionsassistant
Produktionsassistant
Produktionsassistant
Kostüme
Wardrobe Assistant
Props
Production Mobility
Production Mobility
Catering
Police Protection
Police Protection
Casting
Post-Produktion
Music / Sound Design
Audio General Producer
Sounddesigner
Executive Sound Producer
Executive Sound Producer
Audio-Postproduktion
Audio-Postproduktion
Post Production Coordinator
2D Artist

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