Heinz - "Heinz Draw Ketchup"

Rethink Communications Inc.

Rethink Communications Inc. Toronto, Kanada

Awards

5782

Marke: Heinz
Länder: Kanada

Werbende: Kraft Heinz

Titel	Heinz Draw Ketchup
Agentur	Rethink Communications Inc.
Kampagne	Heinz Draw Ketchup
Werbende	Kraft Heinz
Marke	Heinz
Datum der ersten Ausstrahlung/Veröffentlichung	2021
Geschäftsbereich	Mayonnaise, Ketchup, Senf
Story	We anonymously asked people all over the world to draw ketchup. The result? They all drew Heinz.The experiment was conducted with dozens of participants across five continents, none of whom had any idea what brand the experiment was for. All they were told was to “draw ketchup,” and most reacted by drawing a bright red bottle with “Heinz” written on it.Those labels were featured on a limited-release run of Heinz bottles, and on digital billboards.
Medientyp	Case Study
Länge	113 seconds
Sound & Music	Vapor Music Group
Chief Creative Officer	Aaron Starkman
Executive Creative Director	Mike Dubrick
Head of Art and Creative Director	Joel Holtby
Stellvertretender Creative Director	Zachary Bautista
Art Director	Zachary Bautista
Texter	Geoff Baillie
Designer	Jaclyn McConnell
Leiter Strategie	Sean McDonald
Strategist	Julian Morgan
Produzent	Alex Butt⁣⠀
Produktionkoordinator	Spencer J. Houghton
Druck-Produzent	Narine Artinian
Produktionsfirma	R+D Productions
Direktor Fotografie	Scott McClelland
Cutter	Stephen Parker
Online / Grading	Emmett Maloney
Etatdirektor	Amy Greenspoon
Etatdirektor	Kai de Bruyn Kops
Kundenbetreuer	Allie Kennedy
Engineer	Art Mullin
Public Relations	The Colony Project
Medienagentur	Carat
Community Management	SALT
Werbeleiter	Nina Patel
Werbeleiter	Daniel Gotlib
Werbeleiter	Chanel Simpson
Werbeleiter	Keeyan Arvandi