| Titel | Green Screen Shirt |
| Agentur | Zulu Alpha Kilo |
| Kampagne | Harry Rosen The Green Screen Shirt |
| Werbende | Harry Rosen |
| Marke | Harry Rosen |
| Posted | November 2021 |
| Geschäftsbereich | Herrenkleidung |
| Story | While working from home, men everywhere were struggling with what to wear. To help them during lockdown, menswear retailer, Harry Rosen, created the Green Screen Shirt. In Pantone 354C, it’s the same shade as a green screen, enabling wearers to change its pattern on video calls with the simple click of a button. It’s the shirt that never goes out of style. |
| Problem | Harry Rosen is one of North America’s largest menswear retailers. It’s renowned for luxury labels and for outfitting men in impeccable suits for the workplace. |
| Medientyp | Case Study |
| Post-Produktion | Alter Ego |
| Chief Creative Officer | Zak Mroueh |
| Executive Creative Director | Wain Choi |
| Stellvertretender Creative Director | Kevin Sato |
| Art Director | Kevin Sato |
| Stellvertretender Creative Director | Vinay Parmar |
| Texter | Vinay Parmar |
| Designer | Jeff Watkins |
| Designer | Vince Rozas |
| Designer | Zoe Kim |
| Designer | Kevin Sato |
| Kundenbetreuer | Mike Sutton |
| Kundenbetreuer | Eric Kormos |
| Planning Team | Tim Hopkins |
| Planning Team | Sean Bell |
| Agency Producer | Christine Taranco |
| Werbeleiter | Trinh Tham |
| Werbeleiter | Sarah Berger |
| Werbeleiter | Maricar Dionisio |
| Medienmanager | Tim Hughes |
| Medienmanager | Barbara Glover |
| Medienmanager | Valentina Dybka |
| Medienmanager | Marc-Andre Giasson |
| Produktionsfirma | Asymetric Productions |
| Regisseur | Kacper Larski |
| Direktor Fotografie | Christophe Collette |
| Filmproduzent/Produzent | Katy Maravala |
| Executive Producer | Evan Landry |
| Executive Producer | Nick Burry |
| Redaktionsbüro | Outsider Editorial |
| Cutter | Chris Murphy |
| Cutter | Cam Anderson |
| Assistenzredakteur | Lia Han |
| Filmproduzent/Produzent | Kayan Choi |
| Executive Producers | John Szebegyinski |
| Executive Producers | Kristina Anzlinger |
| Kolorist | Conor Fisher |
| Color Assist | Jonah Venneri |
| Flame Artist | Eric Perrella |
| VFX Assistant | Victoria Gaston |
| SNDWRX | |
| Music Creative Director | Didier Tovel |
| Sound Engineer | Eric Hulme |
| Sound Engineer | Geoff Devine |
| Fotograf | Kacper Larski |
| Illustrator | Steven Noble |
| Digitale Retuschierung | Jim Tinios |
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