Fondation de France - "The mural"

Altmann+Partners

Altmann+Partners Paris, Frankreich

Awards

574

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Fondation de France
Länder: Frankreich

Werbende: Fondation de France

Titel	The mural
Titel (Originalsprache)	La fresque (en)
Brief	The Fondation De France's new film highlights the interdependence of various causes: job insecurity, employment, inequality, migration, ecological transition... the major challenges facing our society are increasingly intertwined, and we can't solve some of them without solving others. This is what the animated film by Margherita Premuroso (Jungler) is all about. It shows in a human, touching and poetic way that we can't act on just one of these causes without acting on all of them.
Agentur	Altmann+Partners
Kampagne	The mural
Werbende	Fondation de France
Marke	Fondation de France
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 5
Geschäftsbereich	Gemeinnützige Organisationen
Story	In a solidarity sector fragmented by increasingly competitive specialists and active in communication, the Fondation de France wanted to stand out and differentiate itself. The campaign highlights its positioning and its unique promise in this area: a multi-specialist that enables those who choose it to give maximum impact to their desire to act. This positioning is a strength in an increasingly complex world, where we have become aware, through Covid, that everything is interconnected and that challenges are multi-factorial: an environmental crisis can become a health crisis, a health crisis can become an economic or social crisis...
Medientyp	Fernsehen & Kino
Tonproduktion	Capitaine Plouf
Communications Director	Sabine Lenglet
Creative Director	Olivier Altmann
Texter	Emmanuel de Dieuleveult
Account Executive	Hugo Senneville
Produktionsleitung	Géraldine Fau
Regisseur	Alban Coret
Produktionsfirma	Blue Paris
PR manager	Camille Sévin
Art Director	Fabien Nuñez
Fotograf	Ronan Mérot