Titel | Telcollection |
Agentur | TBWA\ Helsinki |
Kampagne | Telcollection |
Werbende | Prisma |
Marke | Prisma |
Datum der ersten Ausstrahlung/Veröffentlichung | 2020 |
Geschäftsbereich | Kleidung & Accessoires Kaufhäuser |
Philosophie | Prisma Telcollection was a counterpunch to a corona-torn market situation, when clothes were not selling anymore because of the transition from on-site work to remote offices. The brand activation challenged the audience to consider the product category of clothing from a totally new perspective in a way that was relevant to the bizzare times of COVID-19. The Telcollection was brought to life throughout the sales funnel all the way from traditional advertising to re-organizing the in-store experience in every Prisma around the country. |
Medientyp | Integrated Media/360 Activation |
Länge | |
Medienagentur | Carat Finland Oy Ab |
Produktionsfirma | SCREEN |
Creative Director | Joni Furstenborg |
Etatdirektor | Juha Halmesvaara |
Etatdirektor | Nina Immonen |
Brand Manager | Minni Jaakola |
Medienagentur | SOK Media |
Designer | Hanna Karlsson |
Art Director | Sami Kelahaara |
Data & Insight Trainee | Ellen Lindbom |
Vice President (VP) | Taneli Mattelmäki |
Kundenbetreuer | Anette Michelsson |
Texter | Tuomas Perälä |
Executive Creative Director | Mikko Pietilä |
Chief Creative Officer | Jyrki Poutanen |
Texter | Roni Regnér |
Junior Planner | Ville Ruokonen |
Junior Art Director | Ville Rutanen |
Planner | Anssi Soini |
Junior Communication Specialist | Saana Sundberg |
Projektmanager | Laura Pyykönen |
Produzent | Hanna Heikkilä |
Direktor Fotografie | Jonas Lundqvist |
Cutter | Mikko Kuoppasalmi |
Kolorist | Marko Terävä |