| Titel | The Gol that became a goal |
| Agentur | AlmapBBDO |
| Kampagne | The Gol that became a goal |
| Werbende | Volkswagen |
| Marke | Volkswagen Gol |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 4 |
| Geschäftsbereich | Mittelklassewagen |
| Philosophie | Over 42 years of uninterrupted production, Volkswagen Brasil has churned out more than 8.5 million units of the Gol, 1.5 million of which were exported. The model has been in production since 1980; it's been the most-produced, most-sold on the Brazilian market, and the most-exported, as well as having led the country's sales rankings for 27 years. This Volkswagen icon was recently discontinued, moving over to make room for its substitute, the Polo Track. And the farewell to the Gol was marked by the transformation of one Last Edition Gol into the goalposts at the Vila Belmiro stadium. To get the idea off the drawing board, we had to disassemble the vehicle, select key parts, and melt them down in a furnace at over 500ºC. That molten metal was then used to make the official goal at Vila Belmiro, which debuted during Santos Futebol Clube's first official match in the Paulista state championship, a 2-1 victory over Mirassol. To better understand the connection between the car and football, you should know that Volkswagen is well known in the mobility market for model names that reference sports, such as the Polo, the Golf, and the Derby. The Gol, a Brazilian-born model, is no exception, and was designed to honor Brazilians' legendary footballing prowess. In Portuguese, the country's official language, the word also means a goal – the goalposts and netting where players score in matches, and the goals themselves. |
| Medientyp | Case Study |
| Länge | |
| President/CEO | Filipe Bartholomeu |
| Chief Creative Officer | Luiz Sanches |
| Chief Creative Officer | Pernil |
| Executive Creative Director | Fernando Duarte |
| Executive Creative Director | Henrique Del Lama |
| Creative Teammitglied | Igor Cabó |
| Creative Teammitglied | Pedro Hefs |
| Approval Client | Livia Kinoshita |
| Approval Client | Cristiano Mineiro |
| Approval Client | Arthur Rocha |
| Approval Client | Eduardo Wolfsohn |
| Produktion | Diego Villas Boas |
| Produktion | Vera Jacinto |
| Produktion | Murillo Moretti |
| Produktion | Paula Buzzi |
| Agency Liaison | Christiano Bock |
| Agency Liaison | Mariana Nanes |
| Agency Liaison | Stephanie Gasparini |
| Agency Liaison | Juliana Stern |
| Planning Team | Sérgio Katz |
| Planning Team | Bruno Ortiz Machado |
| Planning Team | Lavieri Junior |
| Medienteam | Rafaela Alves |
| Medienteam | Luana Gallizzi |
| Medienteam | Everton Maciel |
| Content | Cristiana Uehara |
| Content | Hannamy Layla |
| Content | Samanta de Melo |
| Content | Beatriz Amâncio |
| Produktionsfirma | ilha 253 |
| Stage Manager | Henrique Tupã |
| DP | Eduardo Auricchio |
| Executive Production | Prisma Cultural |
| Executive Producer | Carol Kern |
| Assistant Director | Ba Silveira |
| Assistant Director | Isabella Woelpl |
| Producer Liaison | Beatriz Prado |
| Kostüme | Karina Kohatsu |
| 1st AC | Alex Amati |
| 2nd AC | Brenno Carvalho |
| Video Assist | Jeferson Médice |
| Logger | Rebeca dos Santos |
| Direct Sound | Alfredo Guerra |
| Transmission | Guilherme Florian |
| Crane Operator | Felipe Ramos |
| Drone | Henrique Moraes |
| Gaffer | Antonio de Souza Neto |
| Kolorierung | Clandestino |
| Kolorist | João Paulo Geraldo |
| Ton | GANSO Music |
| Komponist | Cezar Brandao |
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- MARKE:
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- AGENTUR:
- AlmapBBDO
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- AGENTUR:
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