| Titel | Play the Real Heroes |
| Agentur | Nectarin |
| Kampagne | Play the Real Heroes |
| Werbende | p0dvigi |
| Marke | p0dvigi |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 11 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Story | Real heroes are among us. We want to draw people's attention to the Instagram public p0dvigi, dedicated to ordinary people who have committed heroic feats. We turned to the most popular kind of art... Movie. We have created 18 posters for non-existent films. Each of them was based on a real feat. And the leading role was given to a famous Russian actor. We published them with #playrealheroes. And we attracted the attention of the actors by writing on their pages with a call to turn their actor's eyes to the heroic feats of real people. The reactions of the actors were fulminant. Together with actors, their Followers came to our community. |
| Medientyp | Interaktiv |
| Länge | |
| Content Director | Elena Trunova |
| Creative Director | Alexander Ovsyankin |
| Art Director | Alexander Osipov |
| Leiter Creative Group | Dmitry Pertsov |
| Texter | Dmitry Pertsov |
| PR Director | Olga Vyatkina |
| Public Relations Expert | Rada Lushba |
| Editor in Chief | Natalia Shirokova |
| PR manager | Tatyana Korchagina |