Telefónica Germany / o2 Deutschland - "The Visible Net (behind-the-scenes)"

Serviceplan Group

Serviceplan Group Munich, Deutschland

Awards

2493

Marke: Telefónica Germany / o2 Deutschland
Länder: Deutschland

Werbende: O2 - Telefónica Germany Gmbh & Co.

Titel	The Visible Net (behind-the-scenes)
Agentur	Serviceplan Group
Kampagne	The Visible Net
Werbende	O2 - Telefónica Germany Gmbh & Co.
Marke	Telefónica Germany / o2 Deutschland
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 12
Geschäftsbereich	Telekommunikation
Philosophie	To achieve this, innovative technology was combined with artistic skills. As a first step, the O₂ network signal was measured in various locations in Germany. Then, the data was transmitted to an LED bar hanging underneath a drone which converts the data into light impulses. The stronger the network signal, the brighter the light. With the aid of long exposure, photographer Kai-Uwe Gundlach was able to create a visible network from the light patterns of the LED bar.
Medientyp	Internet-Film
Länge	150 seconds
Werbeleiter	Wolfgang Metze
Werbeleiter	Michael Falkensteiner
Werbeleiter	Brigitte Giels
Werbeleiter	Nikolaus Lemli
Werbeleiter	Stefanie Welter
Werbeleiter	Rafael Binczyk
Werbeleiter	Tobias Jacob
Werbeleiter	Nadine Zich
Werbeleiter	Franziska Günster
Werbeleiter	Sami Abubaker
Geschäftsführender Teilhaber	Lars Holling
Geschäftsführender Teilhaber	Leif Johannsen
Geschäftsführender Teilhaber	Patrick Matthiensen
Direktor Kundenservice	Saskia Kroschewski
Kundenbetreuer	Benedikt Bermel
Kundenbetreuer	Anna-Lena Munsch
Creative Director	Pavel Bondarenko
Art Director	Pavel Bondarenko
Creative Director	Daniel Steller
Texter	Daniel Steller
Texter	Martin Gillen
Art Director	Finnja Skornia
Art Director	Tudor Cucu
Texter	Steven Hartmann
Art Director	Theresa Fechler
Produktionsfirma	BWGTBLD
Creative Agency	Serviceplan Bubble