Werbeleiter
at
General Motors Corp.
| Titel | Cucumbers |
| Agentur | Leo Burnett Detroit |
| Kampagne | Spirit Squad 2021 |
| Werbende | General Motors Corp. |
| Marke | Buick |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 4 |
| Geschäftsbereich | Allradantrieb |
| Philosophie | Buick’s new integrated campaign for its all-new Envision SUV celebrates NCAA’s March Madness with commercials and social content starring champion cheerleader Morgan Simianer from the hit Netflix docu-series “Cheer.” The campaign, via Leo Burnett Detroit, directed by Jordan Brady and produced by kaboom, invites viewers to Envision the future with fanfare worthy of both national champions and anyone who makes each moment worth celebrating. This is the second time Brady, Leo Burnett, and Simianer have cheered for Buick’s March Madness campaign - reuniting after last year’s successful promotion. Brady and the agency also collaborated on the 2018 Buick campaign featuring actor Lemorne Morris (New Girl, Woke). Buick is an official sponsor of NCAA® March Madness® and The Buick NCAA® March Madness® In-Vehicle App grants an all-access pass to the tournament with live game coverage and highlights, from the First Four® to the championship game. |
| Medientyp | Interaktiv |
| Länge | |
| Werbeleiter | Mallory Woodrow |
| Werbeleiter | Anthony Biondo |
| SVP, Director of Integrated Production | Brian Dooley |
| Associate Creative Director/Copywriter | Tom Topolewski |
| Associate Creative Director/Art Director | Dan Councilor |
| Account Director, Digital and Social | Angela D’Aristotile |
| Produktionsfirma | Kaboom Productions |
| Regisseur | Jordan Brady |
| Executive Producer/Owner | Lauren Schwartz |
| Producer/Head of Production | Steven Sills |
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