| Titel | LX Type |
| Agentur | Leo Burnett Publicidade, lda. |
| Kampagne | LX Type |
| Werbende | Lisbon City Council |
| Marke | Lisbon City Council |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2014 |
| Geschäftsbereich | Bestimmungsörter (Länder und Plätze) |
| Story | The iconic trams of Lisbon do not go unnoticed to anyone. Neither they nor the wires that provide them with energy and that are spread across the city's most charismatic neighborhoods. Still, Leo Burnett Lisboa looked at these in a different way and saw a typography in its complex mesh.And like that, with the support of the Lisbon City Council, the official font Lisbon was born.On the website lxtype.pt, where it can be explored and downloaded for free, everyone can test the font and find out a place associated with each letter, transforming words in spontaneous and personalized guides of the city. |
| Medientyp | Corporate Identity/ Firmenimage |
| Länge | |
| Executive Creative Director | Luciana Cani |
| Art Supervisor | Nuno Salvaterra |
| Texter | Jaime Nascimento |
| Art Director | Guilherme Nunes |
| Fotograf | Guilherme Nunes |
| Regisseur | Hugo Lage |
| Cutter | Hugo Lage |
| Musik | Dead Combo |
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