Ivan Bormaister
Associate Creative Director at M&C Saatchi
Dubai, Vereinigte Arabische Emirate
TitelDon't go live and drive 1
Agentur
Kampagne Don't go live and drive
Werbende General Motors Corp.
Marke Cadillac
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 12
Geschäftsbereich Autos
Slogan Keep your eyes on the road
Story People are always doing live streamings on their phones while driving. It's dangerous to them and other people, but they don't care. What matters for them, is the viewers. So, Cadillac did a campaign that highlight the risk to drive while you are using your phone.
Medientyp Presse & Publikationen
Chief Creative Officer
Stellvertretender Creative Director
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Art Director
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