PEDRO BEXIGA
CO-FOUNDER at COMING SOON
Lisbon, Portugal
TitelRaise the Finger
BriefWonther is a Portuguese jewelry brand. On International Women's Day 2023, Wonther invited everyone to show a finger to the gender inequality that still exists in the world of work, with a provocative web film manifesto that says “According to statistics, women at work take more initiative than men, have more initiative than men, are more resilient than men, are more courageous than men, but continue to earn less than men.”
Agentur
Kampagne Raise the Finger
Werbende Wonther
Marke Wonther
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 3
Geschäftsbereich Schmuck
Slogan Happy Women's Day
Story On International Women's Day 2023, the jewelry brand Wonther invites everyone to show a finger to the gender inequality that still exists in the world of work. With this provocative action, Wonther challenges everyone to show their dissatisfaction with gender inequality which is still rooted in our society with this web film manifesto: “According to statistics, women at work take more initiative than men, have more initiative than men, are more resilient than men, are more courageous than men, but continue to earn less than men.”
Medientyp Internet-Film
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Executive Production Director
Direktor Fotografie
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