Titel | Bootiques |
Agentur | Geometry Global - London HQ |
Kampagne | Bootiques |
Werbende | Boots Opticians |
Marke | Boots |
Posted | Juli 2020 |
Geschäftsbereich | Fachgeschäfte |
Philosophie | Boots is a well-loved British institution. But when it comes to Christmas gifting, it’s considered a last resort, rather than a first choice. Boots needed a campaign that shook up its customers’ perceptions of the brand, while solving one of Christmas’s biggest dilemmas: what to buy all the weird, wonderful people you call family and friends. So, Ogilvy UK made individual shops for every single type of person (literally). And called them Bootiques. |
Medientyp | Interaktiv |
Produktionsfirma | Academy Films |
Art Director | Louise Signard |
Texter | Julia Fuscaldi Reboucas |
Chief Creative Officer | André Laurentino |
Creative Director | Richard Hartle |
Creative Director | Jude Whyte |
Creative Director | Vaughan Townsend |
Regisseur | Si&Ad |
Cutter | Mike Friddle |
Direktor Fotografie | Andre Chemetoff |