International Esperanza Project - "Tagada"

el taier DDB Centro

el taier DDB Centro Guatemala City, Guatemala

1458

Titel	Tagada
Agentur	el taier DDB Centro
Kampagne	Bullying Park
Werbende	International Esperanza Project
Marke	International Esperanza Project
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 10
Geschäftsbereich	Gemeinnützige Organisationen
Slogan	Bullying is not fun.
Story	According to the UN for Education, bullying affects approximately 32% of the world's students. Victims tend to live an unhappy life, living with fear and mistrust, having difficulties in their teenage years or adult life. In very extreme cases, they can end in “Bullycide” (suicide due to bullying). The INTERNATIONAL ESPERANZA PROJECT organization's mission is to inspire hope in people through education with a program to stop bullying and ensure that every student has the right to “Be Safe”. This campaign aims to show that there is no fun in bullying, only fear. To raise people's awareness, it aims to put the audience in the shoes of children who every day are victimized at school, in the streets, in their neighborhoods, and at home. All this with a clear call to raise awareness and be part of the movement.
Medientyp	Presse & Publikationen
Executive Creative Director	Julian Nuñez
Creative Director	Giuss Valle
Creative Director	James Pérez
Creative Director	Fernando Reiter
Art Director	Giuss Valle
Fotografie / Illustration	La Salvación Studio