Maxxx Energy - "Maxxx Energy - Level Up"

LEVEL UP the new way to fill the gaming world with energy

Overview
To create a new, relevant temporality for the brand within the gaming world that would have the opportunity to exist every year.

Execution
Phase one: We created an E-Sports team with the best local players from different games and consoles. It was a unique team with a limited number of members, all sponsored by the brand.

Phase two: We organized a series of championships with prizes related to the world of video games, in which the Grand Prize would be a position in the team for a whole year. All of our players were in charge of generating the content. We didn’t only expand the communication using their Twitch channels, but also their Instagram and Facebook profiles.