| Titel | RED |
| Agentur | Republica Havas |
| Kampagne | SECOND |
| Werbende | THE FIGHT AGAINST ALZHEIMER’S ASSOCIATION |
| Marke | THE FIGHT AGAINST ALZHEIMER’S ASSOCIATION |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2024 / 2 |
| Geschäftsbereich | Öffentliche Sicherheit & Gesundheit |
| Slogan | One second they know where they are. The next, they don't. |
| Story | A work called “SECOND” for THE FIGHT AGAINST ALZHEIMER’S ASSOCIATION That second where the illness lets you continue being you, but immediately no longer. |
| Philosophie | One second they know where they are. The next, they don't. |
| Medientyp | Digital Billboard/Poster |
| Markt | Argentinien |
| Chief Creative Officer | Tony Waissmann |
| Creative Director | Martin Stuart |
| Stellvertretender Creative Director | David Thackeray |
| Produzent | Silvina Lommi |
| Fotograf | Lucila Blumencweig |
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