Hernan Damilano
Creative Director at Hoy.Bue
Buenos Aires, Argentinien
TitelWINE
Agentur
Kampagne UPS & DOWNS
Werbende Volkswagen
Marke Volkswagen Trucks
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 2
Geschäftsbereich LKW, Pick-Ups
Slogan 20 years riding the ups and downs of Argentina
Story UPS & DOWNS:

Trucks are fundamental for national commerce. They transport the country´s production from one spot to the other covering kilometers and kilometers.
In Latin American countries, economic crises are a dime a dozen and this affects the amount of production, transportation and exportation.
Our countries ups and downs jeopardize our commerce and production but despite all of this Volkswagen has been able to surpass this for the past 20 years since they began in 1998 and are stronger than ever.
Philosophie UPS & DOWNS:

Trucks are fundamental for national commerce. They transport the country´s production from one spot to the other covering kilometers and kilometers.
In Latin American countries, economic crises are a dime a dozen and this affects the amount of production, transportation and exportation.
Our countries ups and downs jeopardize our commerce and production but despite all of this Volkswagen has been able to surpass this for the past 20 years since they began in 1998 and are stronger than ever.
Problem UPS & DOWNS:

Trucks are fundamental for national commerce. They transport the country´s production from one spot to the other covering kilometers and kilometers.
In Latin American countries, economic crises are a dime a dozen and this affects the amount of production, transportation and exportation.
Our countries ups and downs jeopardize our commerce and production but despite all of this Volkswagen has been able to surpass this for the past 20 years since they began in 1998 and are stronger than ever.
Ergebnis UPS & DOWNS:

Trucks are fundamental for national commerce. They transport the country´s production from one spot to the other covering kilometers and kilometers.
In Latin American countries, economic crises are a dime a dozen and this affects the amount of production, transportation and exportation.
Our countries ups and downs jeopardize our commerce and production but despite all of this Volkswagen has been able to surpass this for the past 20 years since they began in 1998 and are stronger than ever.
Medientyp Zeitschriftenanzeige
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