Titel Orders Of Sacrifice (Film) 151s
Agentur
Zulu Alpha Kilo
Kampagne
Orders of Sacrifice
Werbende
HomeEquity Bank
Marke
HomeEquity Bank
Datum der ersten Ausstrahlung/Veröffentlichung
2021 / 11
Geschäftsbereich Bankwesen, Finanzen, Recht & Versicherung
Story Home Equity Bank sponsors the Royal Canadian Legion’s Remembrance Day initiatives. With the popularity of food delivery apps at an all-time high during the pandemic, we re-created WWII era field ration kits and made them available on DoorDash. All proceeds went to veterans in need. Historically accurate typography, paper stocks and package design were guided by references from the Canadian War Museum. A QR code drove to a guided unboxing video, including interviews with WWII veterans.
Medientyp
Case Study
Länge 111 seconds
Chief Creative Officer
Zak Mroueh
Executive Creative Director
Brian Murray
Art Director
Vic Bath
Art Director
Michael Romaniuk
Texter
Dan Cummings
Texter
Marco Buchar
Designer
Dejan Djuric
Designer
Jackman Chiu
Agency Producer
Tim Lynch
Kundenbetreuer
David Tremblay
Kundenbetreuer
Samantha Tang
Kundenbetreuer
Rob Feightner
Werbeleiter
Yvonne Ziomecki
Werbeleiter
Vivianne Gauci
Werbeleiter
Erin Wilson
Werbeleiter
Niary Toodakian
Werbeleiter
Sonia Gill
Medienmanager
Dwayne Mataseje
Medienmanager
Mitchell Cornelisse
Medienmanager
Justin Lee
Firmen-Kommunikationsmanager
Jacklyn Power
Firmen-Kommunikationsmanager
Jennifer Wasley
Produktionsfirma
Zulubot
Regisseur
Vic Bath
Regisseur
Dan Cummings
Filmproduzent/Produzent
Mitch Cappe
Filmproduzent/Produzent
Sarah Dayus
Direktor Fotografie
Kyle Chappell
Redaktionsbüro
Zulubot
Cutter
Max Lawlor
Cutter
Mitch Reed
Post-Produktion
Zulubot
Kolorierung
Felipe Chaparro
Audioingenieur
Dino Cuzzolino
Fotograf
Noah Mroueh
Agency
Zulu Alpha Kilo
Chief Creative Officer
Zak Mroueh
Executive Creative Director
Brian Murray
Art Directors
Vic Bath, Michael Romaniuk
Copywriters
Dan Cummings, Marco Buchar
Design Director
Dejan Djuric
Designer
Jackman Chiu
Agency Producer
Tim Lynch
Account Team
David Tremblay, Samantha Tang, Rob Feightner
Client
HomeEquity Bank
Clients
Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Sonia Gill
Media Agency
OMD, iQuanti
Media Team
Dwayne Mataseje (OMD), Mitchell Cornelisse (OMD), Justin Lee (iQuanti)
PR Agency
Weber Shandwick
PR Team
Jacklyn Power, Jennifer Wasley
Production House
Zulubot
Director
Vic Bath, Dan Cummings
Production House Producers
Mitch Cappe, Sarah Dayus
Director of Photography
Kyle Chappell
Editing Company
Zulubot
Editor
Max Lawlor, Mitch Reed
Online
Zulubot
Colour Grading
Felipe Chaparro
Audio Engineer
Dino Cuzzolino
Photographer
Noah Mroueh