McDonald's - "Make It Yours"

Leo Burnett

Leo Burnett London, Großbritannien

3203

Marke: McDonald's
Länder: Großbritannien

Werbende: McDonald's

Titel	Make It Yours
Agentur	Leo Burnett
Kampagne	Make It Yours
Werbende	McDonald's
Marke	McDonald's
Posted	JunI 2024
Geschäftsbereich	Gastätte & Schnellgaststätte
Story	McDonald’s and Leo Burnett UK have collaborated with 16-24 year-olds to create a campaign that celebrates the brand’s authentic role in British youth culture. It showcases the unique way young adults have naturally taken ownership of the brand and celebrates the many ways they have made an invite to McDonald’s all their own. As well as working with an ongoing collaborative panel of 16-24 year-olds, McDonald’s has been connecting with youth workers and youth projects across the country to provide access to welcoming and safe spaces. The key finding: young adults from across the nation see McDonald’s as one of the only public places they can really take ownership of. The resulting campaign shows no food, no restaurants, and never even mentions McDonald’s by name, instead focusing on the insight that young adults own the invite to McDonald’s by creating their own personal nicknames for the brand. The work spans TV, OOH and social executions.
Medientyp	Fernsehen
Länge	60 seconds
Redaktionsbüro	Trim Editing
Chief Creative Officer	Mark Elwood
Executive Creative Director	Andrew Long
Executive Creative Director	James Millers
Creative Director of Design	Dave Allen
Designer	Danny Flint
Social Strategist	Benjamin Obadia
Head of Account Management	Steph Bates
Etatdirektor	Charlotte Crawley
Kundenbetreuer	Jan Nikawala
Account Executive	Dom Thomas
Leitender Produktionsverantwortlicher	Emily Marr
Agency Producer	Peter Williams
Geschäftsführer	Jean Mougin
EP	Jean Mougin
Geschäftsführer	Guy Rolfe
EP	Guy Rolfe
Produktionsleitung	Beatrice Warren
Produzent	Luke Plaister
Produktionsmanager	Marian Mikhail
Direktor Fotografie	Albert Salas
Produktionsdesigner	James Hatt
Casting	Road Casting
Cutter	Tom Lindsay
Spezialeffekte	Black Kite Studios
VFX Lead	Matthew Hutchins
Design	Paul Mackay
Design	Diogo Gil
VFX Producer	Holly Tidwell
VFX Producer	Hannah Ruddleston
Audio Post	Factory
Sounddesigner	Jack Hallett
Leitung Musik	Sharpa Films
Creative Teammitglied	Jas Nandoo
Creative Teammitglied	Georgette Fischer
Studio Direktor	Richard Pettiford
Motion Design Lead	Carmen Perez Jimenez
Lead Project Manager	Alex Dougan
Leiter Strategie	Tom Sussman
Assistant Agency Producer	Sara Gill
Kostüme	Verity May Lane
Editing Producer	Pia Ebrill
Kolorist	George K
Spezialeffekte	Itay Greenberg
Spezialeffekte	Guy Penwill
Mix Producer	Ciara Wakley
Music Supervisor/Producer	Paul Goodban
Music Supervisor/Producer	Sharan Gill
Content Production Director	Yiani Andrikidis