Natalina Robarts
Etatdirektor at VCCP
London, Großbritannien
TitelDomino's Idents
Agentur
Kampagne Channel 4 & ITVX Idents
Werbende Domino's Pizza
Marke Domino's
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 8
Geschäftsbereich Gastätte & Schnellgaststätte
Story Domino’s, the UK’s most loved pizza delivery company, has today launched its latest video-on-demand campaign for its longstanding sponsorships with Channel 4 and ITVX. The new TV sponsorship campaign was devised by VCCP London, Domino’s strategic creative agency and puts its famous sonic branding at the heart of the creative for the very first time. The comic 15” and 5” idents feature different scenes from classic TV and film genres - from wildlife documentaries to crime drama, horror to romance, with each creative mirroring the genre the viewer is about to watch. However, there is a twist as the authentic genres are subverted by the rug-pull of the characters’ real desire...for a Domino's. This is exemplified by the insertion of the Domin-oh-hoo-hoo yodel, now in its third year, and with 93% recognition within the UK
Medientyp Fernsehen
Länge
Agentur
Medienagentur
Medienagentur
Werbeleiter
Web-Programmierung
Produktionsfirma
Regisseur
Direktor Fotografie
Produzent
Produktionsmanager
Produktionsdesigner
Geschäftsführer
Creative Teammitglied
Creative Teammitglied
Produzent
Broadcast Affairs
Broadcast Affairs
Planungsleiter
Assistant Producer
Design Director
Cutter
Produzent
Ton
Sound Engineer
Produzent
Post
Spezialeffekte
Kolorist
2D-Lead
3D Lead
Produzent
Produzent
Colour Producer
Director of Marketing
Kampagnenmanager
Deputy Creative Director
Geschäftsführender Teilhaber
Etatdirektor
Etatdirektor
Senior Account Executive
Senior Account Executive
Executive Producer
Art
Designer
Design Lead
Creative Resource Manager
Financial Manager
Legal
2D Team
2D Team
Head of Brand

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