Yegor Petrov
Creative Director at Banda Agency
Kyiv, Ukraine
TitelChornobyl Vanishing Logo
BriefMany people know about the tragedy, but far fewer know that the cities of Chornobyl Exclusion Zone are gradually disappearing, being destroyed by neglect and absorbed by nature. This means that over time no one will be able to see the consequences of the man-made disaster. The form of the logo is based on the shape of the fourth reactor — the place where it all began. Every year the Chornobyl logo changes, becoming lighter in weight until the end point of its existence in 2064 when the Chornobyl Power Plant will be completely decommissioned.
Agentur
Kampagne Chornobyl Vanishing Logo
Werbende Ministry of Environmental Protection and Natural Resources of Ukraine
Marke Ministry of Environmental Protection & Natural Resources of Ukraine
PostedNovember 2021
Geschäftsbereich Transport, Reise & Tourismus
Story For the first time in history a logo for the Chornobyl Exclusion Zone was developed. So that more people would want to see the consequences of this tragedy before it disappears.
Medientyp Case Study
Creative Director
Creative Director
Creative Director
Leiter Strategie
Strategist
Strategist
Designer
Art Director
Texter
Account Team Lead
Projektmanager
Designer
Produktionsfirma
UX Designer
Projektmanager
Production Art Director
Web Development
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Werbeleiter
Werbeleiter
Werbeleiter

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