Titel | Did You Mean Whopper? |
Agentur | Publicidad Comercial MullenLowe Guatemala |
Kampagne | Did you mean Whopper? |
Werbende | Burger King |
Marke | Burger King |
Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 5 |
Produkt | Whopper |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Story | MAY 28TH, INTERNATIONAL HAMBURGER DAY. A DAY WHERE YOU CAN’T EAT ANYTHING ELSE. A DAY THAT’S BECOME A PRICE WAR. SO WHILE EVERYONE WAS SPENDING IN OFFERS AND LOWERING PRICES... THE KING JUST LET HIM BE FOUND. EVERY TIME SOMEONE SEARCHED FOR SOMETHING ELSE TO EAT… THEY FOUND A WHOPPER IN JUST TWO HOURS: 5.2% CTR (*2% ABOVE AVERAGE), 18% RISE IN WEBSITE TRAFFIC, 20.3%INCREASE ON E-COMMERCE SALES, 0% DISCOUNT ON OUR PRODUCTS |
Medientyp | Case Study |
Brand Manager | Lourdes Safié |
Executive Creative Director | Rodrigo Costas Ferreira |
Digital Manager | Mario Limon |
Creative Director | Marielos Soch |
Cutter | Daniel Castro |
Designer | Carlos Vásquez |
Texter | Daniela Archila |