André Pinheiro
Lead Creative at Thinkerbell
Melbourne, Australien
TitelHot Wheels Skate | SKATE TO SCALE
Werbende Mattel, Inc.
Marke Hot Wheels
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 1
Story To celebrate the Australian launch of Hot Wheels Skate™, the iconic brand’s first-ever foray into skate toys, Hot Wheels™ have shrunk Australia’s most iconic skatepark - Bondi Skatepark - to a 1:36 scale miniature especially designed for fingerboarding.

The one-of-a-kind miniature Bondi Skatepark sculpture made its way to Bondi to mark the official launch. Professional Australian skateboarder Poppy Starr Olsen, Olympian Jarryd Hughes, and up-and-coming skater Ruby Trew were the first to try it out alongside local kids and fingerboard talent – all captured and turned into a skateboarding vs. fingerboarding content video for their socials.

The Bondi Skatepark replica is touring skate and extreme sports events, skate shops, and big retailers across Australia.
Medientyp Ambient
Creative Director

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