AdForum
Madison Wharton
Madison Wharton
COO at BUCK
Brooklyn, Vereinigte Staaten von Amerika
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TitelVonster 2
Agentur
Kampagne Vonster
Werbende Monster.com
Marke Monster
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 3
Geschäftsbereich E-Recruitment
Philosophie KBS transformed the iconic purple CGI Monster.com beast into 'Vonster' – a fully interactive puppet that can be animated instantaneously to generate new content in real time, currently spinning basketballs in time for the Final Four of March Madness. As with all CGI characters, the Monster.com beast was expensive and time-consuming to create and it’s impossible to develop content on the fly. The Solution? To meet the need for a brand’s ‘spokesperson’ to interact with consumers in real time, KBS with its partner The Mill built and executed a real-time content system so that the 50-foot Monster could be ‘puppeteered’ to perform multiple moves with the touch of a remote. The latest piece of content to launch is the Vonster jumping around for March Madness. This is part of more than 30 videos of Monster content that were targeted, contextual and culturally relevant – from skating during the Winter Olympics to reacting to the latest job numbers.
Medientyp Interaktiv
Länge
Global Chief Creative Officer
Executive Creative Director
Group Creative Director
Group Creative Director
Art Director
Stellvertretender Creative Director
Texter
Texter
Art Director
Global Chief Production Officer
Executive Producer
Producer
President
Business Director
Kaufmännischer Geschäftsführer
Associate Strategy Director
Executive Content Business Affairs Manager
Creative Director
Real Time Animation Performer
Executive Producer
Producer
Producer
Real-time Supervisor
Developer
Technical Artist
Technical Artist
3D Artist
Director
Brand Marketing and Advertising
Head of PR

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