Titel | Dubai Expo 2020 content format "Experience the real EXPO" |
Agentur | Ogilvy UAE |
Kampagne | Dubai Expo 2020 content format "Experience the real EXPO" |
Werbende | Expo 2020 Dubai |
Marke | Expo 2020 Dubai |
Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 1 |
Geschäftsbereich | Festivals & Messen |
Story | Social first campaign to accelerate and sustain visitation of the fabulous EXPO 2020 in Dubai. Campaign uses a local influencer as anchor and host, taking viewers to hidden gems of the vast grounds. |
Medientyp | Integrated Media/360 Activation |
Länge | |
Chief Creative Officer | Till Hohmann |
Concept and Creative direction | Till Hohmann |