| Titel | The Last Photo |
| Agentur | adam&eveDDB |
| Kampagne | The Last Photo |
| Werbende | Campaign Against Living Miserably (CALM) |
| Marke | CALM |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 6 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Story | 50 smiling portraits were unveiled on London’s busy South Bank, while ITV broadcast the heartbreaking truth that these portraits were in fact the last photos of people who died by suicide. The campaign kickstarted a national conversation about the true nature of suicide, achieving 1.6 billion impressions, triggering a rise in online conversations around suicide rose by 33%. |
| Medientyp | Interaktiv |
| Länge | |
| Soundtrack | “Bring Me Sunshine” by Beth McCarthy |
| Ton | Wave Studios |
| Redaktionsbüro | Final Cut |
| Produktionsfirma | Rogue Films |
| Chief Creative Officer | Richard Brim |
| Executive Creative Director | Ant Nelson |
| Executive Creative Director | Mike Sutherland |
| Creative Teammitglied | Andy Clough |
| Creative Teammitglied | Richard McGrann |
| Produktionsleitung | Ben Sharpe |
| Produktionsleitung | Jack Bayley |
| Integrated Producer | Amy Simmons |
| Assistant Integrated Producer | Richard Bailey |
| Assistant Integrated Producer | Scarlett Rudd |
| Designer | Scott Silvey |
| Produktionsfirma | Cain&Abel |
| Regisseur | Max Fisher |
| DP | Jim Joliffe |
| Executive Producer | Carmen De Witt |
| Assistant Producer | Jake Parker |
| Audioingenieur | Parve Thind |
| Audioingenieur | Jeff Smith |
| Produzent Ton | Beth Tomblin |
| Cutter | James Rosen |
| Kolorierung | Rascal |
| Kolorist | James Bamford |
| Color Producer | Jai Mhach Durban |
| Post-Produktion | James Ireland |
| Motion Graphics | Ed Christie |
| Musik | Radford Music |
| Leitung Musik | James Radford |
| Music Producer | Morgan Pochin |
| Music Producer | Ben Robbins |
| Music Publishing | Chester Music |
| Music Publishing | Campbell Connelly & Co |
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