Titel | First Timers |
Agentur | adam&eveDDB |
Kampagne | First Timers |
Werbende | Unilever |
Marke | Marmite |
Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 9 |
Geschäftsbereich | Fettaufstriche |
Story | The film features two puppets who try out putting Marmite on a slice of toast for the first time, they are invited to “stroke that” “push that” and “lick that” via a series of suggestive scenarios. |
Problem | Marmite is targeting young adults with a playfully suggestive campaign inviting them to experience their first time with Marmite, after YouGov research revealed that 43% of 18-24 year olds in the UK have never tried the spread. |
Medientyp | Fernsehen |
Länge | |
Audio Post | 750mph |
Group Executive Creative Director | Ben Tollett |
Chief Creative Officer | Richard Brim |
Creative Director | Colin Booth |
Creative Director | Ben Stilitz |
Projektmanager | Linda-Aileen Macfarlane |
Geschäftsführender Teilhaber | Tom White |
Etatdirektor | Max Sullivan |
Etatdirektor | Carrie Pollock |
Kundenbetreuer | Lydia Barber |
Business Affairs | Layla Husted |
Business Affairs | Jamie Hirst |
Business Affairs | Martin Eels |
Design | King Henry |
Head of Design | Paul Knowles |
Medienagentur | MindShare |
Kaufmännischer Geschäftsführer | Tess Domenet |
Kundenbetreuer | Anna Mason |
Account Executive | Megan Wieland |
PR Agency | W Communications |
Kampagnenleiter | Grace Jackson |
Stellvertretender Creative Director | John Wilkinson |
Etatdirektor | Paige Hartley |
Etatdirektor | Cameron Webb |
Kundenbetreuer | Ella Bull |
Produktionsfirma | Smuggler |
Executive Producer | Fergus Brown |
Produzent | Amelia Hanbury |
Regisseur | Guy Shelmerdine |
Direktor Fotografie | Jan Cabalka |
Redaktionsbüro | Shift Post |
Cutter | Saam Hodivala |
Post-Produktion | Absolute Post |
Produktionsassistant | Megan Shaw |
Spezialeffekte | Kieran Baxter |
Lead Artist | Kieran Baxter |
Kolorist | Dave Ludlam |
Music Agency | Big Sync Music |
Tonstudio | Sam Ashwell |
Mix | Sam Ashwell |
Integrated Producer | Brittany Littlewood |
Etat-Planer | Liora Ingram |
Etatdirektor | Natasha Irwin |
Etatdirektor | Ismaila Bojang |
Strategy Director | Alexandria Oliver |
Regisseur | Jess O’Donohoe |
Post-Produktion | Kirsty Ratcliffe |
Leitung Musik | Alicia Leinot |
Produzent Ton | Olivia Ray |