| Titel | Beware the Octocurse |
| Agentur | Grey London |
| Kampagne | Octocurse |
| Werbende | People for the Ethical Treatment of Animals PETA |
| Marke | PETA |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 10 |
| Geschäftsbereich | Umweltfragen |
| Story | Octopuses are beautiful creatures. They’re seen as "Einsteins of the sea”. They also feel joy and excitement as well as pain and fear. But there are plans to build the world's first octopus farm in Gran Canaria. The problem is charities often have a finger waggy tone of voice. So how do you challenge people to rethink eating octopus without feeling like it’s yet another charity telling you off? Easy. We told the truth. We told people the octopus is cursed. We created a 360 campaign of guerrilla posters, memes, QR codes revealing secret menus on octopus serving restaurants, warning stickers on octopus products, and a very real film showing the very real effects of eating octopus all as a reminder for people to stay human and not eat octopus. |
| Medientyp | Plakat |
| Länge | |
| Produktionsfirma | Biscuit Filmworks UK |
| Audio-Postproduktion | 750mph |
| Werbeleiter | Elisa Allen |
| Werbeleiter | Vanessa Johansson |
| Global Chief Creative Officer | Javier Campopiano |
| President | Laura Jordan Bambach |
| Chief Creative Officer | Laura Jordan Bambach |
| Executive Creative Director | David Wigglesworth |
| Art Supervisor | Costanza Rossi |
| Creative Director | Cesar Herszkowicz |
| Leiter Strategie | Raquel Chicourel |
| Etat-Planer | Asad Shayk |
| Geschäftsführer | Jonny Tennant-Price |
| New Business Lead | Katherine Goodale |
| Group Business Director | Ayesha Datoo |
| Executive Producer | Maxine Hose |
| Agency Producer | Anthony Borkett |
| Designer | Stuart Leung |
| Filmproduzent/Produzent | Kwok Yau |
| Executive Producer | Samantha Chitty |
| Geschäftsführer | Rupert Reynolds-Maclean |
| Executive Producer | Rupert Reynolds-Maclean |
| Produktionsleitung | Polly Du Plessis |
| Produktionsmanager | Thom Green |
| Regisseur | Jeff Low |
| Direktor Fotografie | Matthew Emvin Taylor |
| Produktionsdesigner | Lucie Red |
| Redaktionsbüro | Shift Post |
| Post-Produktion | Untold |
| Cutter | Saam Hodivala |
| Kolorist | Julien Alary |
| Spezialeffekte | Alex Kulikov |
| VFX-Künstler | Michael Korniltsev |
| VFX-Künstler | Felicia Petersen |
| VFX-Künstler | Lucas Girault |
| VFX-Künstler | Lewis Hodd |
| Executive Producer | Ian Berry |
| Filmproduzent/Produzent | George Reid |
| Creative Director | Alexandru Vasile |
| Creative Director | Cameron Sutherland |
| Head of Design | Sunir Patel |
| Production Company Creative Director | Ben Cronin |