| Titel | Red Is The New Black |
| Titel (Originalsprache) | Buri Nazar Wale Tera Call Laal |
| Agentur | The Womb |
| Kampagne | Red Is The New Black |
| Werbende | Truecaller |
| Marke | Truecaller |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 |
| Geschäftsbereich | Andere Online-Dienste |
| Story | Truecaller is an app that helps users differentiate between normal, priority, spam and fraud calls with colour-coded called IDs. The spammy and fraudulent calls are marked red, prompting users to give those calls a miss and save themselves from potential scammers. The ad shows a seemingly friendly man walking through a market waving and greeting everyone on his way. However, he is stunned to see that his greetings are met with suspicious stares. He soon gets cornered by the folks at the market who paint his face red.The ad is a metaphor for how seemingly friendly calls may have ill intentions but with Truecaller, users can easily identify and mark them in red as a warning for everyone else. |
| Medientyp | Interaktiv |
| Länge | |
| Texter | Rohit Sharma |
| Strategist | Mitali Kamath |
| Kundenbetreuung | Saheef Giriyal |
| Kundenbetreuung | Rajat Pandey |
| Kundenbetreuung | Dhaval Jadwani |
| Kundenbetreuung | Kawal Shoor |
| Creative Teammitglied | Paritosh Lonkar |
| Creative Teammitglied | Ankita Sawant |
| Strategist | Ramanathan Venkataramani |
| Strategist | Puja Jhunjhunwala |
| Strategist | Gaurav Joshi |
| Research | Manasi Mankatty |
| Gründer | Navin Talreja |
| Creative Teammitglied | Suyash Khabya |
| Werbeleiter | Kari Krishnamurthy |
| Werbeleiter | Manan Shah |
| Werbeleiter | Ashwani Sinha |
| Produktionsfirma | Chrome Pictures |
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