Titel | Toxic Contract |
Agentur | Lemon |
Kampagne | Toxic Contract |
Werbende | WIN |
Marke | WIN |
Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 4 |
Geschäftsbereich | Mobilfunk, WAP |
Philosophie | “Toxic Contract” is the new WIN´S campaign -the Peruvian home internet brand- with creativity from Lemon, the independent agency whose mission is to redirect current advertising to high-impact campaigns, and produced by Fertil, production company specialized in the development of audiovisual content and creation of crafted work. Through a direct concept, mixing fiction, terror, surrealism and humor, the campaign has managed to quickly capture the audience's attention, causing a stir and increasing empathy for this new Peruvian Home Internet brand that has been positioning itself as the a new alternative, different from the competition, that covers a need that the market has been demanding for a long time: a premium, fast, internet service; that fulfills what it promises without "clauses that tie you down". |
Medientyp | Interaktiv |
Länge | |
Werbeleiter | Victor Jauregui |
Werbeleiter | Hiroshi Campos |
Werbeleiter | Milagros Montero |
Werbeleiter | Maria Teresa Arce |
Werbeleiter | Mariana Melella |
Partner & General Creative Director | Luciano Leone |
Partner & General Strategy Director | Renato Arauco |
Direktor Markenstrategie | Diego Valverde |
Head of Art | Jhon Avilés |
Brand Leader | Valerie Cerf |
Art Director | Renatto Moscoso |
Creative Director | Yordan Carrión |
Motion Graphics | Araliz Medina |
Social Media Manager | Carla Cormán |
Senior Digital Analyst | Fabrizio Huallpa |
Produzent | Luis Miguel de Quezada |
Produktionsfirma | FÉRTIL |
Regisseur | Franco Finocchiaro |
Executive Producer | Matias Mendelevich |
Executive Producer | Tarek Pérez Alvarado |
Executive Producer | Giuliana Garcia |
Production Supervisor | Maria Fernanda Mendoza |
Produktionsassistant | Eros Martinez |
Assistant Director | Camila Legaspi |
Direktor Fotografie | Julian Amaru Estrada |
Focus Puller | Nicholas Latschenko |
2nd Camera | Grecia Avilés |
Data manager | Micol Tiseran |
Sound Engineer | Ernesto Trujillo |
Gaffer | Giuliano Gallo |
Lighting | Alejandro Caro |
Lighting | Jose Espinoza |
Lighting | Rodrigo Sedano |
Rental | PCR |
Light Effects | Angelo Velasquez |
Field Production | La Wachuma |
Field Production | Ursula Campos |
Field Production | Allinson Rios |
Produktionsassistant | Pierre Cardoza |
Art Directoin | #TIMC |
Art Production | Norma Cardoza |
Wardrobe | Claudia Mansilla |
Realization of Contract | Eddy Merida |
Props | Freddy Aparicio |
Props | Christopher Mogollon |
Make-Up Artist | Susana Leiva |
Casting | Evano Casting |
Post-Produktion | La Isla de Fértil |
Post Production Manager | Sebastián Hernández |
Offline Editor | Pablo Misa |
Post-Produktion | Alvaro Villar |
Post-Produktion | Grecia Studios |
Kolorierung | Daniel Carcelén |
Music and sound post-production | Humanimal Music |
Voice Talent | Demian Rochwerger |