| Titel | Breast 2 |
| Agentur | FCB Lisbon |
| Kampagne | Breast |
| Werbende | Laço Foundation |
| Marke | Laço Foundation |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 4 |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Slogan | Look at yours. |
| Story | Self-examination is key in breast cancer screening. Hence the idea of show why women need to look carefully at their own breasts. |
| Philosophie | "Look at yours." |
| Problem | Breast cancer is the most common type of cancer amongst women. They should be watchful and self aware. |
| Ergebnis | Awareness for the problem and help women world-wide to be vigilant for this problem |
| Medientyp | Plakat |
| Creative Director | edson athayde |
| Texter | edson athayde |
| Art Director | Eduardo Tavares |
| Illustrator | Marco Melgrati |
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