Roads have stories. For happy endings, let's improve road safety.
Story
Roads have stories. Not all with happy endings. Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye.
Philosophie
Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye.
Problem
The campaign was created by FCB Lisbon to FEVR – The European Federation of Road Traffic Victims) to commemorate the World Day of Remembrance for Road Traffic Victims (this year: November 18) and raise awareness to the need of a behavioural change.