FundAME - "Video lives behind SMA"

VMLY&R Health

VMLY&R Health Madrid, Spanien

3610

Titel	Video lives behind SMA
Agentur	VMLY&R Health
Kampagne	Invisibles
Werbende	Biogen, Inc.
Marke	FundAME
Datum der ersten Ausstrahlung/Veröffentlichung	2022
Geschäftsbereich	Medizinische Ausrüstung
Slogan	Lives behind SMA
Story	'Invisibles' is an awareness campaign to make visible all the lives behind Spinal Muscular Atrophy (SMA), a highly disabling rare neurodegenerative disease. The challenging reality of SMA patients is invisible to most of society. But there are many more people behind someone with SMA. Lives whose invisible work makes it possible for patients to lead a better life.
Medientyp	Fernsehen & Kino
Länge	123 seconds
Chief creative Officer	Natxo Díaz
Creative Director / Head of Art	Leo Rincón
Creative Supervisors	César Pérez
Kreative Leitung	Adrián Poveda
Kreative Leitung	Eduardo Domínguez
Copywriter	Natxo Díaz
Copywriter	César Pérez
Copywriter	Catalina Segura
Copywriter	Eduardo Domínguez
Art Director	Leo Rincón
Art Director	Adrián Poveda
Account team	Cristina Crespo
Account team	Mayte Pou
Account team	Patricia Ruiz
Client team	Ana Vanko
Client team	Mónica Excusa
Client team	Inés Drake
Production Company	LaBoutique77
Director	Pablo Arreba
Executive Producer	Antonio Campos
DOP	Jorge Roig
Photographer	David Valor
VFX	Leonardi Web
Postproduction Director	Juan Eduardo Peso
Color grading	Nadia Khairat
Sound Design	Juan Eduardo Peso