Amnesty International - "Mutant Font"

Africa

Africa São Paulo, Brasilien

Awards

8706

Marke: Amnesty International
Länder: Brasilien

Werbende: Amnesty International

Titel	Mutant Font
Agentur	Africa
Kampagne	Mutant Font
Werbende	Amnesty International
Marke	Amnesty International
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 4
Geschäftsbereich	Menschenrechte
Story	Brazilian agency Africa, Ad Age's 2014 International Agency of the Year, has devised a "Mutant Font" for Amnesty International, designed to ward off anyone trying to swipe and use people's private data. According to Africa, it's an attempt to "write a new chapter in the struggle for internet privacy."
Philosophie	How does it work? Online trackers seek out text online through the shape of characters or the source font. So Mutant Font's design includes small graphic interventions that will block machines from viewing its shapes. It comprises seven different fonts that generate thousands of codes to confuse tracking. Its algorithm is also shuffled every 24 hours to impede automatic scanning. Those who want to use Mutant Font can log onto Mutantfont.com, then type their copy into the generator. The site will generate code that you can then paste into your blog editor.
Medientyp	Interaktiv
Länge	140 seconds
Creative Director	Álvaro Rodrigues
Chief Creative Officer	Sergio Gordilho
CCO	Sergio Gordilho
Creative	Otto Pajunk
Creative	Maicon Silveira
Creative	Rafael Pfaltzgraff
Client Services	Marcia Feitosa
Web Developer	Magno Costa
Projektmanager	Monique Lima
Creative Vice President	Álvaro Rodrigues
Creative Director	Diogo Mello
Creative	Guilherme Cunha
Creative	Marcos Gemal
Creative	Gustavo Marcula
Client Services	Maira Nogueira
Sound Design	Silence
Produktionsfirma	Buena Dash Film