| Titel | Nasty Filter |
| Brief | The World Cup has a lot of great aspects that unite the world. But there’s another side to the game: hate and racism. Minutes after the World Cup game between Sweden and Germany, Swedish soccer player Jimmy Durmaz was exposed to a massive wave of racial trolling on social media, including threats to both him and his family. So Swedish insurance company Länsförsäkringar launched The Nasty Filter – an autocorrect function that turns words of hate into those of love and positivity. |
| Agentur | Stendahls |
| Kampagne | Nasty Filter |
| Werbende | Länsförsäkringar |
| Marke | Länsförsäkringar |
| Posted | November 2018 |
| Geschäftsbereich | Versicherung |
| Story | As part of their commitment to social sustainability, Länsförsäkringar is actively working to promote and improve mental health for young people. |
| Medientyp | Interaktiv |
| Creative Director | Ylva Nestmark |
| Texter | Eva Råberg |
| Art Director | Henrik Gustafsson |
| Fotograf | Jens Dohnberg |
| Etatdirektor | Peter Ohlsson |
| Texter | Ulrika Hamrén |
| Texter | Matt O'Leary |
| Texter | Kenneth Anderson |
| Projektmanager | Karin Hedberg |
| Chief Creative Officer | Martin Cedergren |
Mehr Projekte
ALLE SEHENThe Isolated Cinema
- MARKE:
- Göteborg Film Festival
- AGENTUR:
- Stendahls
Moment of Truth
- MARKE:
- Call of Duty
- AGENTUR:
- Stendahls
50/50 Vision
- MARKE:
- Göteborg Film Festival 2020
- AGENTUR:
- Stendahls
The Check Out Suite
- MARKE:
- Länsförsäkringar
- AGENTUR:
- Stendahls
The World’s Most Claustrophobic Cinema
- MARKE:
- Göteborg Film Festival
- AGENTUR:
- Stendahls
The Polo Principle
- MARKE:
- Volkswagen
- AGENTUR:
- DDB Copenhagen
Picture Protect
- MARKE:
- Save the Children
- AGENTUR:
- Åkestam Holst /NoA
Bad Luck
- MARKE:
- If Insurance
- AGENTUR:
- Forsman & Bodenfors Göteborg