Alas Chiquitanas - "85% Gold Mining"

Agencia 1947

Agencia 1947 Santa Cruz de la Sierra, Bolivien

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Titel	85% Gold Mining
Agentur	Agencia 1947
Kampagne	Endangered Landscapes
Werbende	Alas Chiquitanas
Marke	Alas Chiquitanas
Posted	September 2023
Geschäftsbereich	Umweltfragen
Story	Many brands in Bolivia take the World Environment Day as one more event in their annual schedule. Alongside Una Gran Nación, a movement to promote Bolivian pride, and Alas Chiquitanas, a nature activisim NGO, we have decided to work on a message to denounce and show the reality that the country is experiencing in regards to the environment, which unfortunately, the decision-makers of the country are not doing anything about. This is how Endangered Landscapes is born. This is a campaign that through trademarked images dating from 2019 up to today shows us hard data on the different environmental disasters that we are experiencing, such as: wildfires, animal deaths, deforestation, and the indiscriminate use of mercury for gold exploitation. There are many issues, which combined, turn into the greatest threat to the extinction of our landscapes, and if we don’t report them, they will disappear.
Medientyp	Presse & Publikationen
Chief Creative Officer	Ferju Cuevas
Deputy Creative Director	Rodsel Ticona
Art Director	José Fickert
Texter	Ferju Cuevas
Kundenbetreuer	Mars Jimenez
Cutter	Pau Vidal
Post-Produktion	Una Gran Nación
Fotograf	Andrés Unter
Fotograf	Una Gran Nación