Procure - "Give a sit"

Rethink Communications Inc.

Rethink Communications Inc. Montreal, Kanada

1951

Titel	Give a sit
Brief	In partnership with the PROCURE foundation, we created the first chair that allows men to give without taking out their wallet. An NFC payment terminal integrated into the seat detects a bank card in the wallet and collects a micro-donation each time a man sits down.It took a chair to stand up against prostate cancer.
Agentur	Rethink Communications Inc.
Kampagne	Give a sit
Werbende	Procure
Marke	Procure
Posted	Januar 2021
Geschäftsbereich	Regierungen und andere Institutionen
Story	PROCURE is a charitable organization in the fight against prostate cancer. It educates, supports, and informs people affected by this disease. It promotes and contributes to the financing of world-class research
Medientyp	Case Study
Creative Director	Xavier Blais
Creative Director	Maxime Sauté
Art Director	Edouard Coune
Texter	Raph Côté
Filmproduzent/Produzent	Marie-Pière Poulin
Filmproduzent/Produzent	Katia Dupuy
Strategist	Suzy Truong
Produktionsfirma	Nova Film
Produktion	Alexis Dubosc
Produktion	Charles Gaudreau
Regisseur	Julien Roy
Direktor Fotografie	Antoine Caron
Post-Produktion	Studio Expression
Technology	Cortex
Technology	Philippe Nadeau
Kundenbetreuer	Catherine Jarno
Etatdirektor	Alex Lefebvre