| Titel | ANAL SEX |
| Brief | Durex breaks down the myths of sexuality for 15-21 years old that no longer use condoms for their first sexual encounters.Co-created with influencer Romy, the campaign is presented as a filmed social experiment, where participant, members of Romy’s community, must answer raw questions about their sexuality and first times.Film series made of 4 episodes, the program provides answers to questions young people have about sex and its practices by collecting authentic, uninhibited testimonial. The 4 episodes discuss topics like vaginal penetration, oral sex, anal sex and masturbation. Influencer Romy brings her own perspective, in an educational, playful and of course, inclusive way. |
| Agentur | DENTSU CREATIVE |
| Kampagne | Sex for Real |
| Werbende | Reckitt Benckiser |
| Marke | Durex |
| Posted | November 2022 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | Durex is a condom brand of the Anglo-Dutch group Reckitt Benckiser.The Durex brand name comes from a marketing concept that presents three main qualities that a condom should have: DUrability, REliability and EXcellence. |
| Medientyp | Internet-Film |
| Art Director | Emmanuel Bougneres |
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