STRIPPER The spot is an awareness campaign to help the AABV to make people realize the problems and the important of a donation. Peru is one of the countries in the world were no firefighter departments are financed by the state. All the firefighters in Peru are volunteers, and the only way to finance their teams and needs is through donations. The sole purpose of this ad is to make people realize that if they don't donate, volunteer firefighters have no choice but to find some sort of income doing whatever is necessary, even if it means stripping.
Philosophie
They really Need your help.
Problem
Peru is one of the countries in the world were no firefighter departments are financed by the state. All the firefighters in Peru are volunteers, and the only way to finance their teams and needs is through donations.
Ergebnis
The sole purpose of this ad is to make people realize that if they don't donate, volunteer firefighters have no choice but to find some sort of income doing whatever is necessary, even if it means stripping.