Charité – Universitätsmedizin Berlin - "Printed by Parkinson's"

INNOCEAN Europe

INNOCEAN Europe Frankfurt am Main, Deutschland

Awards

905

Marke: Charité – Universitätsmedizin Berlin
Länder: Deutschland

Werbende: Charité – Universitätsmedizin Berlin

Titel	Printed by Parkinson's
Agentur	INNOCEAN Europe
Kampagne	Printed by Parkinson's
Werbende	Charité – Universitätsmedizin Berlin
Marke	Charité – Universitätsmedizin Berlin
Datum der ersten Ausstrahlung/Veröffentlichung	2023
Geschäftsbereich	Gemeinnützige Organisationen
Story	Parkinson’s was diagnosed over 200 years ago, and there is still no cure to this day. While most people think it’s just the “Shaking-disease”, it actually has more than 40 symptoms. And what’s worst: the lack of awareness leads to stigma and isolation. To raise awareness and stress the importance of more research, we partnered Charité Berlin, one of Europe’s biggest university hospitals, and developed a project that would involve courageous patients, art and technology. From the start, we knew we had to create something special in order to grab people’s attention. So,we 3D-printed the beloved objects of six patients while the printer was affected by their personal tremor data – visualising the impact Parkinson’s is having on their daily lives. The collection was launched on World Brain Day and exhibited in Berlin. The vernissage event was visited by hundreds of people from different fields: from doctors to patients and art lovers.
Medientyp	Case Study
Länge	123 seconds
Global Chief Creative Officer	Jeremy Craigen
Chief Creative Officer	Gabriel Mattar
Executive Creative Director	Ricardo Wolff
Konzept	Marlon von Franquemont
Kundenbetreuer	Leonie Knorr
Projektmanager	Dennis De Rooij
Texter	Reinier Gorissen
Creative Teammitglied	Roan Laanen
Designer	Nicolaas Kotze
Designer	Mischa Loppies
Innovation Director	Geert Eichhorn
Technischer Direktor	Martin Grootendorst
Entwicklung	Djordan Papilaya
Projektmanager	Javi Sancho Rodriquez
Executive Producer	Jeff Baker